Brands are distinctive identifiers and associated elements that distinguish a company's products and services from its competitors' products and services. Brands add value to a business by enhancing consumer awareness and improving customer loyalty. Brand elements (for example, names and logos) may be protected by trademarks. Trademarks can be used to strengthen a brand and prevent unauthorized third party use. Thus, trademarks are often one of a business's most valuable assets.
The Lunch and Learn presentation will provide a basic understanding of trademark law. The attendee will learn how to protect words, phrases, symbols, designs and other elements through trademark registration.