Session #2 of our four-part Advanced Technology series takes you through an interactive workshop on understanding all of the elements of your market and marketing plan. Experts from TEDCO and Cloudbolt will walk you through exercises such as market analysis, creating and validating market assumptions, how to build a revenue model, looking at an ICORE business model, marketing channels, what percentage of your budget should you consider for marketing, customer acquisition costs and creating a template for a marketing plan.