While there are commonalities among their criteria, startup investors don’t take a cookie cutter approach. The key to unlocking investment is understanding the stage of your startup. “In the race of life, always back self-interest; at least you know it’s trying,” the late former premier of NSW, Jack Lang, once said.
Self-interest is defined as “regard for one’s own interest or advantage, especially with disregard for others… personal interest or advantage”.
Meanwhile, to invest is to “put (money) into financial schemes, shares, property, or a commercial venture with the expectation of achieving a profit”.