Ryan Sysko needed someone to push WellDoc's diabetes management app, BlueStar, into the market. It was time to turn to an outsider to make sure BlueStar successfully sold in Maryland and, eventually, nationwide. The FDA-approved smartphone app helps diabetes patients track blood glucose levels, medications, diet and exercise on a cellphone. It requires a prescription from a doctor.
To take on the task, Sysko, the Baltimore health care technology company's CEO, called on Kevin P. McRaith. Former vice president of ...