verily-google-logo

Google Life Sciences got a rebrand today: It’s now called Verily. A new site is up as well to illustrate the company’s emphasis on wielding technology “to create a true picture of human health” – and “effecting prevention.”

Just as Google formed parent company “Alphabet” earlier this year, it’s clearly sticking to a literary theme with “verily,” which is a florid, Shakespearean way to say “truth, truly, confidently.”