We are pleased to announce that Greenfield/Belser has won the BioHealth Capital Region logo competition. Several members of their creative team contributed to the winning design:
The winning icon is a modern and vibrant rendition of a double helix that also gives a nod to the geography of the BioHealth Capital region, with the diamond shape of DC in the center. The blue and green colors connote health and vitality. The blue right-pointing arrowhead echoes the tagline: Advancing Science/Accelerating Innovation.
We received over 80 submissions from design firms, colleges, and freelance designers from Maryland, Virginia and DC. Each entry was carefully evaluated by a panel of 14 reviewers who considered both practical and aesthetic factors. The panel selected Greenfield/Belser as the winning designer and worked with the firm on several iterations of the icon and wordmark to arrive at the final design.
The top submissions in the collegiate and freelance categories, along with the runner-up design firm are recognized with Honorable Mentions:
- Joanna Ashley Espiritu, University of Maryland, Baltimore County
- Dawn Blanchard, Dawn Blanchard Design
- Paula Altable, Cuadri Communications
We would like to thank everyone who participated in the logo competition. We are delighted with our new look!
About the BioHealth Capital Region
The BioHealth Capital Region is a thriving entrepreneurial ecosystem spanning the 800+ life-science companies, 70+ federal labs, and sixteen research universities of Maryland, Virginia and Washington, DC. We are a research engine for the nation and the world, a lifeblood of support for taking new medicines to market, a home to the established and the start-ups, pioneering new ideas for human health and hope. Together, we are changing the face of medicine and transforming human health.
Greenfield/Belser Ltd., a Finn Partners Company, is a national leader in brand strategy and design for service firms with significant depth in professional services, universities and associations. For over 35 years, our designers, copywriters, account executives, web developers and media strategists have tapped the latest research to create integrated branding and marketing campaigns to drive growth in hundreds of organizations. Acquired by Finn Partners in 2016, Greenfield/Belser now works with over 500 colleagues offering an even broader range of marketing and public relations services in 13 offices worldwide.