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“All of us in the life sciences, medical device, and consumer industries are trying to get better at collaboration,” observed Robert Urban, PhD, head of the Johnson & Johnson (J&J) Innovation Center in Boston. For the Boston Innovation Center, which opened June 27, “getting better” includes enormous flexibility in the details of the early stage collaborative deals it inks with individual entrepreneurs, small companies and research institutions.

“A key focus is real adaptability. We strive to build collaborations that are unique to particular opportunities, based upon their specific needs. We have no preconceived notions regarding collaboration. Everything’s on the table,” Urban emphasized. Consequently, there’s no one typical deal or collaboration model. Instead, J&J’s team of business, scientific and transaction experts looks at each individual opportunity during their early stages to determine feasibility, fit within J&J’s goals and the best way to move forward.