Seth Goldman and Barry Nalebuff founded Honest Tea in 1998. In the recently released Mission in a Bottle, the co-founders tell -- in comic book form -- the story of building a successful mission-driven business. Goldman, now president and "TeaEO" of Honest Tea, joins Motley Fool CEO Tom Gardner to discuss sustainability, entrepreneurship, and what it means for a socially responsible, health-oriented business to be bought by Coca-Cola (NYSE: KO ) .
In addition to his work with Honest Tea, Goldman co-founded Bethesda Green to help green businesses get off the ground, and has been involved with healthy food companies Beyond Meat and Happy Baby.