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When British pharmaceutical giant GlaxoSmithKline announced in October 2012 that it planned to make detailed data from its clinical trials widely available to researchers outside its own walls, the scientific community was stunned. For a company that spends $6.5 billion a year on research and development, it was a sharp turn away from the system of data secrecy that had made it one of the world’s largest drug companies, with 2013 sales of $43.6 billion. 

The announcement came a few months after the company pled guilty to misdemeanor charges in the U.S. that it had marketed drugs for unapproved uses, based on improperly reported clinical trial data, and failed to report safety data on another drug later shown to raise the risk of heart attacks. Given the timing, many wondered if GSK’s move was more about rehabilitating its image than embracing data transparency.