Steve Case’s Rise of the Rest seed fund has raised $150 million from a cavalcade of high-profile investors.

Investors in the new fund, named after Case's yearslong effort to draw more attention to nontraditional areas outside of Silicon Valley and New York, include Amazon chief and Washington Post owner Jeff Bezos, The Carlyle Group co-founder David Rubenstein, Google CEO Eric Schmidt, Starbucks CEO Howard Schultz and members of the Koch, Pritzker and Walton families, according to a release.