New Enterprise Associates, a venture capital firm that's invested some $13 billion in up-and-coming companies, has launched a brand-new design mentorship program to fuel innovation in the design industry. Called NEA Studio, the 12-week program will challenge five designers at a time.
Why the focus on design? "When a consumer gets a product, it's usually because of the design of it," said Dayna Grayson, an NEA partner, to Fast Company. "I feel like, if you're really going to design a product and make it inherent at a company, it has to start at a founder level. So if the designer wants to be the founder, why not?"