Innovation is not always about new technology—in fact, many of today's leading companies like Amazon.com, Apple, and Netflix gained market advantages with business model innovation.
In this interactive class, you will learn the principles of the Business Model Canvas to understand, design, and differentiate your business model—whether you run a startup or an established business.
With examples and interactive exercises, you will come away with a better understanding of where your business model is today, and where you might want to take it tomorrow.